THE DEVELOPMENT OF DIGITAL ADVERTISING MODEL FOR COMMUNITY TOURISM NAKHON PHANOM PROVINCE

Abstract

This Article aimed to 1. develop digital advertising model for community tourism Nakhon Phanom Province 2. to assess the efficiency Development of digital advertising innovations for community tourism Nakhon Phanom Province. The research area was determined in 11 communities in 4 districts of Nakhon Phanom Province. This article was quantitative research methods. The samples were village philosophers Expert in community tourism identity Nakhon Phanom Province Academics and experts in designing and creating digital advertisements. Communication Arts, Advertising, Art and Design, 41 persons. The research tools 1. Expert evaluation form for checking research tools 2. Interview form 3. Data recording form 4. Digital advertising design and creative expert evaluation form. The survey statistical analysis data were analyzed by frequency, percent, average and standard deviation.

The result of the study found that the development of digital advertising model for community tourism Nakhon Phanom Province. Summary of analytical results according to the Efficiency Evaluation of Digital Advertising Design and Creation for community tourism Nakhon Phanom Province having the highest averages, passing the criteria in all aspects as follows. 1. Video clips/advertising movies 2. Brochure/Community Map and Guide 3. Photos and 4. advertising posters, the average value of all aspects is the highest level.