Vol. 23 No. 1 (2026): January - June

View Vol. 23 No. 1 (2026): January - June

Published: 2026-06-30

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Academics Articles

The Impact of Artificial Intelligence Adoption on Marketing Communication Processes in Thailand

Benrisa Tancharoen

36-53
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Development of Co-Curricular Activities to Sustain Local Identity through Sila Performing Arts in a Multicultural Context

Siriyada Songpakdee, Kanchaporn Tunthong, Manoch Boontonglek

79-98
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Research Article

PASSION Model : Case Studies of Healthy Tambons in Thailand’s Liveable Communities Network

Nisa Rattanadilok Na Phuket

9-22
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Gender Equality Promotion in a Model Thai Public Agency

Chulasak Charnnarong

23-35
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The Study on the Influence of Evaluation-Based Short Videos on the Purchase Intention of Generation Z Consumers

Yuzhen Lu, Haiyue Jiang
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Confucian Virtues and the 5 Key Relationships Reflected in Fables from Chinese Primary School Textbooks (Grades 1–3)

Suprawee Saeng-Arunchalaemsuk, Tatpicha Sakulsueb, Zhang Yuxi

99-119
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Effects of a Service Learning and Project-Based Learning Approach on Nursing Students’ Future Work Competency in a Stress Management Course

Netda Wongtongmana, Siriyupa Nansunanon, Nantapuk Chanapan

120-142
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