The Development of Cooperative Learning Activities Using the Teams-Games-Tournaments Technique Combined with Social Media to Enhance Media Literacy in Economics among Grade 9 Students

Abstract

The purposes of this research were to: 1) develop cooperative learning activities using the Teams-Games-Tournaments (TGT) technique combined with social media to enhance media literacy in Economics among Grade 9 students, with an effectiveness criterion of 80/80; 2) compare students’ media literacy before and after learning; 3) compare students’ learning achievement before and after learning; and 4) investigate students’ satisfaction with the learning activities. The sample consisted of 30 Grade 9 students in Class 3/1 at Burapha Pittayakarn Municipal School, selected through cluster random sampling. The research instruments comprised lesson plans, a learning achievement test, a media literacy test, and a satisfaction questionnaire. The data were analyzed using percentages, means, standard deviations, and
a dependent-samples t-test.

The findings were as follows: 1) the developed cooperative learning activities using the Teams-Games-Tournaments (TGT) technique combined with social media achieved an effectiveness of 84.51/84.44, exceeding the specified criterion of 80/80; 2) students’ media literacy after learning was significantly higher than before learning at the .05 level of statistical significance; 3) students’ learning achievement after learning was significantly higher than before learning at the .05 level of statistical significance; and 4) students’ overall satisfaction with the learning activities was at the highest level.