THE NEW TYPE OF BUSINESS CONSULTATION FOR SMART SMES ENTREPRENEURS IN THE NEW NORMAL ERA
Keywords:
Consultation, SMEs Entrepreneurs, Smart SMEs, New NormalAbstract
The objectives of this Qualitative Research are: 1) To study the management and solutions for business operations of SMEs entrepreneurs both from pre and post-economic crises following the COVID-19 pandemic in the New Normal era. And 2) To study the new type of specialized business consultation for Smart SMEs in the New Normal era from well-rounded experts experienced in giving consultation to SMEs business and its management team or entrepreneurs. The qualitative research methodology is used to collect and analyze data.
The research found that if SMEs want to survive the economic impacts of the COVID-19 pandemic, SMEs must adapt to changes. They must review their businesses and continuously adapt themselves to be ready any possible situation. And found that the new type of consultation business has to improve the consultation by providing connections and partners. The consulting firms also need to increase the technology tools to help with the restructuring of the organization to an appropriate size.
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