THE RELATIONSHIP BETWEEN INNOVATIVE BEHAVIOR, SOCIALIZATION AND GREEN BEHAVIOR: EMPLOYEES FROM LOGISTICS SERVICE PROVIDERS IN THAILAND
Keywords:
Innovative Behavior, Socialization, Green Behavior, Logistics Service ProvidersAbstract
This research aims at studying and examining the relationship among innovative behavior, socialization and green behavior of employees from logistics service providers in Thailand. The samples were of 400 employees working in the logistics service providers. The questionnaire was administered to collect the data, using purposive and convenient sampling methods. Structural equation modeling was employed for data analysis. The result indicated that that innovative behavior positively influences socialization meanwhile socialization positively influences green behavior. Furthermore, innovative behavior positively influences green behavior. Lastly, socialization positively mediates the relationship between innovative behavior and green behavior at a significant level as of .001. The study can contribute to both practical and theoretical aspects influencing business performance.
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