FEASIBILITY STUDY OF OMNI-CHANNEL INFLUENCING FOR ENHANCEMENT OF INCOME DISTRIBUTION OF COMMUNITY: A CASE STUDY OF LARGE-SCALE BAMBOO PLANTATION COMMUNITY, PRACHINBURI PROVINCE

Abstract

Feasibility study of Omni-channel influencing for enhancement of income distribution of community: A case study of large-scale bamboo plantation in Prachinburi province aimed to study market demand of boiled bamboo shoots of large-scale bamboo plantation, large-scale bamboo plantation community and production potential, and feasibility study of Omni-channel influencing on sale increase and income distribution of community. Sample group selection was convenience sampling for market demand study and specific group for production potential study. Two data collection methods were questionnaires survey and semi-structured interviews. Employing data analysis and synthesis were to estimate incremental cash flow from Omni- channel stimulating sales. The funds of Omni-channel were 1,500,000 baht. This study employed Payback period, Net present value, and internal rate of return as financial tools evaluations, in addition to focus the proportion of income distribution of community. 

The results found that operating profit margin of 34.87 percent for a sale cycle. The project assessment by financial tools revealed that payback period approximately 1.22 years, net present value of 2,352,217.18 baht and internal rate of return of 77.46 percent. These reflected the possibility of using Omni-channel marketing to stimulate sales and able to distribute income to members of community up to 59.11 percent.