MOTIVATION FOR CONDUCTING RESEARCH TO DEVELOP THE ACADEMIC KNOWLEDGE OF PERSONNEL IN THE AGRICULTURAL LAND REFORM OFFICE

Abstract

At present, the Thai government attaches great importance to research and academic work. It has focused on reforming the research and innovation system. It wants to create knowledge and development to strengthen the economy and society and increase the country's competitiveness. However, the problem of investment in research in Thailand is that it is the lowest compared to other countries. As a result, academics in Thailand lack the motivation to conduct research for the development of their own country and organization. Also, in the Agricultural Land Reform Office.

The purpose of this article is to present a guide for creating motivation to conduct research among the staff of the Agricultural Land Reform Office, which begins with setting the organizational goal and objective. In planning each step, scientific principles, concepts, theories, and examples of motivation from other organizations are used. In this way, research is produced that is beneficial to both the internal and external organization, including the benefit to the country, leading to the development of knowledge and the building of sustainable potential for the organization and the country.