STRUCTURAL EQUATION MODELING OF SERVANT LEADERSHIP, ENTREPRENEUR ATTRIBUTES AND ORGANIZATIONAL DIGITAL TRANSFORMATION STRATEGIES ON ORGANIZATIONAL SURVIVAL OF REAL ESTATE BUSINESS IN DIGITAL TRANSFORMATION IN THAILAND
Keywords:
Servant Leadership, Entrepreneur Attributes, Organizational Digital Transformation Strategies, Organizational Survival, Real Estate BusinessAbstract
The objective of this study is to investigate the structural equation modeling of servant leadership, entrepreneur attributes, and organizational digital transformation strategies on the organizational survival of real estate businesses in digital transformation in Thailand. The samples in this study included 520 employees working in the real estate business. Purposive sampling techniques and convenient sampling techniques were applied. The questionnaires were used as research instruments. The data was analyzed using descriptive statistics, including frequency, percent, mean, standard deviation, skewness, and kurtosis, and inferential statistics, including structural equation modeling for hypothesis testing. The finding indicated that servant leadership had a positive influence on entrepreneurial attributes and organizational survival. In the meantime, entrepreneurial attributes had a positive influence on organizational digital transformation strategies. In addition, organizational digital transformation strategies had a positive influence on organizational survival. However, the study also indicated that entrepreneurial attributes did not have a direct positive influence on organizational survival, and servant leadership did not have a direct positive influence on organizational digital transformation strategies. The result of this can contribute to entrepreneurs in real estate businesses in digital transformation in Thailand focusing on servant leadership, entrepreneurial attributes, and organizational digital transformation strategies so that they can have organizational survival.
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