OPINIONS ON ATTRACTING TOURISTS TOWARDS EXPERIENTIAL TOURISM IN COMMUNITY TOURISM VILLAGES IN THE NORTHEAST

Abstract

The purpose of this article is to examine: 1) Factors in the potential of community tourism villages that affect the attraction of tourists coming to experience tourism in community tourism villages in the Northeast region. 2) The factors of the product potential of community tourism villages that affect the attraction of tourists coming to experience tourism villages in the Northeast region. 3) The factors regarding the potential to participate in community development in the public relations of community tourism villages that affect the attraction of tourists who come to experience tourism in the community tourism villages in the Northeast. This is quantitative research using a questionnaire as a tool to collect data from a sample of 400 respondants. statistical data analysis including mean, standard deviation and multiple regression analysis. The results of the study show that: 1) Factors in the potential of community tourism villages affect attracting tourists who visit community tourism villages in the northeastern region, the sustainability of the conservation of natural resources is statistically significant at .05. 2) Factors in the potential of community tourism villages' products influencing the attraction of tourists visiting community tourism villages in the northeastern region is Community Product Standards statistically significant at .05 and 3) Factors regarding the potential to participate in community development in the public relations of community tourism villages that affect the attraction of tourists visiting community tourism villages in the northeastern region is cooperation with the government sector with a statistical significance of .05.