THE EFFECT OF EXTERNAL-INTERNAL OBSTACLES ON GREEN ADOPTION IN HIGH GROWTH SMALL AND MEDIUM-SIZED ENTERPRISES OF BANGKOK AND METROPOLITAN AREA IN THAILAND
Keywords:
External Business Environment, Internal Business Environment, Green Adoption, Small and Medium-sized Enterprises, SMEsAbstract
This study aimed to examine the effect of external and internal obstacles on the green adoption in high-growth small and medium-sized enterprises in Bangkok and its metropolitan area in Thailand. The sample consisted of 400 entrepreneurs and employees from high-growth small and medium-sized enterprises. Data were collected through a structured questionnaire. The sampling method was purposive sampling used for collecting data. The analysis was conducted by using structural equation modeling. The results of the study revealed that 1) external business factors affect internal business factors of high-growth small and medium-sized enterprises (β = 0.891), 2) external business factors affect the green adoption in high-growth small and medium-sized enterprises (β = 0.304), and 3) internal business factors affect the green adoption in high-growth small and medium-sized enterprises (β = 0.655). The results of this study help entrepreneurs and academics understand the obstacles that small and medium-sized enterprises face in adopting green approaches in their organizations. When entrepreneurs can ultimately remove such obstacles, they will significantly increase their capacity to improve the adoption of green approaches in small and medium-sized enterprises and eventually help promote sustainable economic growth in Thailand.
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