Financially-Based Motivation to Promote the OTOP Nawatwithi Community Tourism Project of Upper Isaan Area

Abstract

The purpose of this article is to present the study to financially-based motivation to promote the OTOP innovation tourism project. Empirical data indicate that the upper northeast region still faces challenges regarding technological support mechanisms, environmental management, and policy flexibility, which should be aligned with the specific potential of the spatial context. Therefore, enhancing financially-based motivation is a key reason behind efforts to overcome these obstacles, which can be implemented in at least 5 areas: 1) Reducing or exempting local taxes or certain fees for participating households; 2) Providing or supporting access to funding for participating households; 3) Attracting private sector investment to create new jobs, with the private sector receiving a refund of business tax in a proportion appropriate to the amount the agency has spent investing in the upper Northeast region; 4) Establishing a one-stop business information center to improve the business environment, facilitate and coordinate relevant agencies to attract domestic and foreign investors; and 5) Local government organizations in the upper Northeast region collaborating with local organizations to organize training programs based on the needs of entrepreneurs.