THE EFFECT OF ORGANIZATIONAL COMMUNICATION ON GREEN RECOVERY MANAGEMENT AND ORGANIZATIONAL PERFORMANCE: A CASE OF THAI AUTOMOTIVE INDUSTRY
Keywords:
Organizational Communication, Green Recovery Management, Orginizational PerformanceAbstract
The objective of this research was to study the effect of organizational communication on green recovery management and organizational performance in Thai automotive industry. Data were collected from 546 employees working in the automotive industry located in Thailand. Questionnaires were used as a research instrument. Non-probability sampling with purposive sampling technique was carried out in areas with automobile manufacturers in the provinces of Prachinburi, Rayong, Phra Nakhon Si Ayutthaya, Samut Prakan, and Bangkok. Statistics used in data analysis included descriptive statistics comprising frequency, percentage, mean, standard deviation, skewness, and kurtosis while the statistic used for hypotheses testing consisted of structural equations. The results of the research showed that corporate communication had an effect on green recovery management and had a significant effect on organizational performance at the .001 level of significance with standardized regression weights of 0.615 and 0.261. In addition, green recovery management had a significant effect on organizational performance at the .001 level of significance with regression weights of 0.516. The findings of this research suggests that the organization shall communicate with internal and external stakeholders for better management of green recovery and organizational performance.
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