Management Strategies and Management Factors for Viability of Schools under the Foundation of the Church of Christ in Thailand

Abstract

       The objectives of this research were as follows: 1) to study the context and the magnitude of the factors affecting the school management’s adaptation to changing situations in educational institutions under the Foundation of the Church of Christ in Thailand; 2) to develop and assign appropriate management strategies and management factors; and 3) to verify the quality of the strategies in terms of feasibility, appropriateness and utility. The sampling population consisted of 355 individuals involved school administration. Data were collected by using in-depth personal, group interviews, questionnaires, and focus group discussion. Content analysis, descriptive statistics and SWOT analysis methods were used to analyze the data. The results were as follows: 1) the schools under the Foundation of the Church of Christ in Thailand were established by missionaries. They have a long reputation and history of over 100 years, and focus on cultivating students with ethics, morals, and English skills with three significant factors affecting school management as following:  economic, environmental and technological factors respectively. 2) Four primary strategies: the academic management, personnel management, budget management and general management were used for the school management of living of schools under the Foundation of the Church of Christ in Thailand with twenty-four tactics, and 3) the quality of the strategies was deemed appropriately, feasible, and beneficial at the highest level.