RESEARCH ON MARKETING STRATEGY OPTIMIZATION
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Abstract
Through the preliminary analysis of S company's marketing strategy, this paper basically constructs a complete optimization scheme for S company's marketing strategy in China under the new background. This paper combines the marketing mix, STP as the main framework theory, and the new retail wheel as the auxiliary theory. Starting with the market positioning of S Company, this paper analyzes the potential target market and identifies the needs of potential customers, and makes full use of the 7P strategy in the marketing mix theory to study the marketing strategies of S Company under the new retail background one by one, and puts forward a new marketing strategy optimization scheme in combination with the upgraded consumer demand and experience under the new retail environment.
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References
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