Published: 2024-03-08

Research Article

EFFECTS OF TASK-BASED LANGUAGE TEACHING ON THAI KINDERGARTEN 3 STUDENTS’ CHINESE SPEAKING SKILLS AND CONFIDENCE: A CASE STUDY OF A TRILINGUAL SCHOOL IN BANGKOK

Hao Wang, Noparat Tananuraksakul

1-14

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DEVELOPMENT OF AN ENGLISH LEARNING ACTIVITY PACKAGE TO DEVELOP MEDIA LITERACY SKILLS OF STUDENTS IN MATHAYOM 4, NAKHONSAWAN SCHOOL

Puncharat Sontirak, Suphornthip Thanaphatchottiwat

15-27

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THE DEVELOPMENT OF INSTRUCTIONAL PACKAGES FOR ENGLISH READING COMPREHENSION THROUGH KWL PLUS TECHNIQUE FOR MATHAYOMSUKSA 2 STUDENTS AT DONGKHUIWITTAYAKOM SCHOOL

Waraporn Boonmek, Suphornthip Thanaphatchottiwat

28-40

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FACTORS INFLUENCING IPO UNDERPRICING IN THE STOCK EXCHANGE OF THAILAND AND THE MARKET FOR ALTERNATIVE INVESTMENT

Chayanun Muangsawat, Apichat Pongsupatt

41-56

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DETERMINANT OF DIVIDEND POLICY: EVIDENCE FROM SET HIGH DIVIDEND COMPANIES IN THAILAND

Naphatheep Phatthanukit, Apichat Pongsupatt

57-72

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COMMUNITY-BASED LEARNING ACTIVITY MANAGEMENT ON THE HISTORY OF RAHAENG DURING TAKSIN THE GREAT PERIOD FOR THE DEVELOPMENT OF YOUNG INTERPRETER AT THE HIGH SCHOOL LEVEL

Sudalak Kamlampang, Nattachet Pooncharoen

73-85

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FACTORS AFFECTING TO STOCK PRICE OF THE LISTED COMPANIES ON THE STOCK EXCHANGE OF THAILAND IN HEALTH CARE SERVICES SECTOR

Wittaya Kaewmuang, Apichat Pongsupatt

86-102

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THE MANAGEMENT MODEL FOR SMALL AND MEDIUM-SIZED MINING COMPANIES IN THE EPIDEMIC ERA: A CASE STUDY OF COMPANY W

Piyun Luo, Shuchen Yang

103-110

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RESEARCH ON THE INVESTMENT AND FINANCING EFFECTS OF BANKRUPTCY RISK-EMPIRICAL RESEARCH FROM CHINA

Ruifeng Ma

111-123

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THE INFLUENCE OF THE AGRICULTURAL INDUSTRY CHAIN ON REGIONAL SPECIAL AGRICULTURAL PRODUCTS A STUDY ON THE MODERATION ROLE OF THE GOVERNMENT FROM THE PERSPECTIVE OF AGRICULTURAL RESOURCE AREAS

Fayong Gong

124-139

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KNOWLEDGE ACCEPTANCE MODEL OF MOOC ONLINE EDUCATION PLATFORM FROM THE PERSPECTIVE OF KNOWLEDGE SHARING

Yang Wang, Lanjuan Mou, Haijiang Luo

140-154

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A STUDY OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER PURCHASE INTENTION: THE MODERATING EFFECT OF INVOLVEMENT

Ziyi Chen

155-163

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RESEARCH ON THE INFLUENCE OF CHINESE URBAN RESIDENTS' CONSUMPTION MOTIVATION ON SPORTS CONSUMPTION BEHAVIOR

JIAYI LI

164-169

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RESEARCH ON MARKETING STRATEGY BASED ON CHINESE SUV MARKET—TAKE SAIC-GM-WULING AUTOMOBILE CO., LTD. AS AN EXAMPLE

Sijie Wang, Shuchen Yang

170-177

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THE APPLICATION OF THE HARVARD ANALYTICAL FRAMEWORK: A CASE STUDY OF WANT WANT CHINA HOLDINGS LIMITED

Ting Zhao, Shuchen Yang

178-185

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IMPACT OF BUSINESS MODELS ON THE PERFORMANCE OF NEW RETAIL ENTERPRISES

Xingwen Lei

186-194

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ANALYSIS ON THE INFLUENCING FACTORS OF NETWORK INTEGRATED MARKETING ON THE SALES OF BRAND MILK TEA -- TAKING HONEY SNOW ICE CITY AS AN EXAMPLE

Yang Hong, MaoZhu Jin

195-207

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SERVICE MARKETING STRATEGIES APPLIED BY BYD AUTOMOBILE NANCHANG HONGYUN 4S STORE

Ying Xiong

208-217

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INFLUENCING FACTORS OF THE COVID-19 EPIDEMIC ON ACCOMMODATION CUSTOMERS’ SATISFACTION: A CASE STUDY OF CHENGJIANG XIAOWAN RESIDENTIAL VILLAGE, YUNNAN

Zhengxi hou, Maozhu Jin

218-225

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EMPLOYEES’ SATISFACTION TOWARDS WELFARE BENEFITS AND TURNOVER INTENTION INTERNET FINANCIAL COMPANIES: A CASE STUDY OF COMPANY P

Dianxiang Wang, Haiyue Jiang

226-233

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RESEARCH ON THE RELATIONSHIP BETWEEN MANAGEMENT RESTRICTED STOCK PLAN AND LOYALTY: FROM THE PERSPECTIVE OF CORPORATE GOVERNANCE

Junchun Yang, Shuchen Yang

234-249

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ANALYSIS OF DEVELOPMENT PROBLEMS AND COUNTERMEASURES OF SME: A CASE OF REAL ESTATE ENTERPRISE IN BEIJING

Tianfeng Li

250-257

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RESEARCH ON MARKETING STRATEGY OF XIAOMI MOBILE PHONE IN EUROPE

Zijia Luan

258-2ุ62

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RESEARCH ON ONLINE MARKETING STRATEGY OF STRAWBERRY IN FARM

Tiefeng Wu

263-269

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RESEARCH ON MARKETING STRATEGY OPTIMIZATION

Zhixiang Yu

270-276

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RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND EMPLOYEE SILENCE

Yushuang Tan, Haiyue Jiang

277-287

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Academic Article

RESEARCH FOR PROFESSIONAL DEVELOPMENT

Teedanai Kapko; Ekkarat Kositpimanwet

288-299

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