Vol. 30 No. 3 (2026): September - December

Published: 2026-09-02

Full Issue

Articles

The Role of Business Chinese Expertise in Cross-Cultural Communication, Corporate Image Building, and Communication Challenges

Doungtip Chareonrook, Chananan Liangchoosak

9-18
- PDF
Ageism directed to Elderly Patients in Health Services as reflected through Korean Films and Series

Parinut Chaiyanich

19-32
- PDF
Development of innovative media for health protection and health promotion of agricultural workers under the concept of BCG economy

Niramon Bangphra, Tanapol Sompolkrang

33-44
- PDF
The Innovation of Creative Media for Raising Awareness and Understanding of Violence Literacy among Secondary School Students

Jarernnate Saengdoungkhae

45-56
- PDF
Exploring Chinese Myth Representation in Video Games: A Case Study of Black Myth: Wukong

Xin Fan, Salas Supalakwatchana

57-70
- PDF
How to Create Social Enterprise Opportunities for Community Enterprises in the Northeastern of Thailand: A SWOT-TOWS Approach

Thitiphat Limsumlitnipa, Phuangchomphu Chaiala Sangrungruengroj, Sureewan Bootchanont, Bhattaraporn Senkraigul, Siriwiwat Lata, Siwadol Papirom

71-84
- PDF
The Development of an Innovative Card Game for Learning Media Communication Law

Montri Wongrak

85-98
- PDF
The image of leading roles in boys' love series that reflects Thai society's norms: A case study of Thai popular boys' love series on streaming platform Viu

Putthinart Ribunjong, Pilan Poonyaprapha

99-111
- PDF
A study of satisfaction and guidelines for improving the quality of variety game show programs for the hearing and visually impaired people of "Sueyodnaksueb” Program format innovation

Wanitra Taphowtong, Sasiphan Bilmanoch

112-124
- PDF
Factors Influencing the Intention to Visit Thailand of Muslim Middle Eastern Tourists

Kassamara Iampatcharawoot

125-140
- PDF
Effective Approaches to Regulating Media Ethics in Thailand’s Digital Era

Chintana Tansuwannond

141-152
- PDF
Online Self-Presentation: The Roles of Screen Time, Cybervictimization, and Self-Objectification

Pagamas Ophatwongaphiradee, Pornpun Prajaknate

153-166
- PDF
DIGITAL BRAND IMAGE AND COMMUNICATION STRATEGIES OF MIXUE ICE CREAM &TEA IN TAIAN CITY, PEOPLE’S REPUBLIC OF CHINA

Liu Dexiang, Supanna Phatarametravorakul

167-182
- PDF
Affective Trust and Social Media Literacy as Predictors of News Credibility Perception among University Students in China

Kai Hu, Somsak Klaysung

183-196
- PDF
The Use of Message Framing and Storytelling of Weight Loss Influencers on Tiktok Platform

Pimchanok Tungthiamsirikul, Siwaporn Sukittanon

197-211
- PDF
Examining the Influence of Service Quality (SERVQUAL Model) on University Brand Loyalty among Students at Public Universities in Kunming, China

Cheng Cheng, Malivan Praditteera

212-218
- PDF
The Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer NetworkThe Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer Network

Abdunroni Samaeng

219-230
- PDF
The Influence of Motivation and Political Information Exposure on Political Expression on the X Application among Generation Z in Bangkok and the Metropolitan Area

Kantalas Thongboonma

231-245
- PDF
Narrative Content Formats and Marketing Communication Factors Influencing the Viewing Behavior of Paranormal Narrative Programs: A Case Study of The Ghost Radio

Worrathai Rawinit, Peera Sripraphan

246-259
- PDF
Communication Development and Online Opinions toward the Role of the Section of Health Promotion for Vulnerable Populations (Section 9)

Korrawit Thaichay, Chawaporn Dhamanitayakul, Chachaya Sakuna

260-274
- PDF

Correction

Correction : Tourism Communication and Marketing Strategies: A Comparative Analysis of Thailand and Malaysia’s Tourism Advertisement Spots on Online Media

Nawin Bunpradap, Teerati Banterng

I-II

Vol. 30 No. 3 (2026): September - December

Full Issue

Articles

The Role of Business Chinese Expertise in Cross-Cultural Communication, Corporate Image Building, and Communication Challenges

Ageism directed to Elderly Patients in Health Services as reflected through Korean Films and Series

Development of innovative media for health protection and health promotion of agricultural workers under the concept of BCG economy

The Innovation of Creative Media for Raising Awareness and Understanding of Violence Literacy among Secondary School Students

Exploring Chinese Myth Representation in Video Games: A Case Study of Black Myth: Wukong

How to Create Social Enterprise Opportunities for Community Enterprises in the Northeastern of Thailand: A SWOT-TOWS Approach

The Development of an Innovative Card Game for Learning Media Communication Law

The image of leading roles in boys' love series that reflects Thai society's norms: A case study of Thai popular boys' love series on streaming platform Viu

A study of satisfaction and guidelines for improving the quality of variety game show programs for the hearing and visually impaired people of "Sueyodnaksueb” Program format innovation

Factors Influencing the Intention to Visit Thailand of Muslim Middle Eastern Tourists

Effective Approaches to Regulating Media Ethics in Thailand’s Digital Era

Online Self-Presentation: The Roles of Screen Time, Cybervictimization, and Self-Objectification

DIGITAL BRAND IMAGE AND COMMUNICATION STRATEGIES OF MIXUE ICE CREAM &TEA IN TAIAN CITY, PEOPLE’S REPUBLIC OF CHINA

Affective Trust and Social Media Literacy as Predictors of News Credibility Perception among University Students in China

The Use of Message Framing and Storytelling of Weight Loss Influencers on Tiktok Platform

Examining the Influence of Service Quality (SERVQUAL Model) on University Brand Loyalty among Students at Public Universities in Kunming, China

The Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer NetworkThe Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer Network

The Influence of Motivation and Political Information Exposure on Political Expression on the X Application among Generation Z in Bangkok and the Metropolitan Area

Narrative Content Formats and Marketing Communication Factors Influencing the Viewing Behavior of Paranormal Narrative Programs: A Case Study of The Ghost Radio

Communication Development and Online Opinions toward the Role of the Section of Health Promotion for Vulnerable Populations (Section 9)

Correction

Correction : Tourism Communication and Marketing Strategies: A Comparative Analysis of Thailand and Malaysia’s Tourism Advertisement Spots on Online Media

Make a Submission

Language

Information

manual

flagcounter

facebook