การสื่อสารเพื่อการใช้ประโยชน์งานวิจัยฐานข้อมูลในการจัดการการท่องเที่ยวเชิงเกษตร จ.ระยอง

Abstract

                   The objectives of the research project Database Research Utilization with Communication Tools for Agro-Tourism Management in Rayong Province are: (1) to update research results and data for each stakeholder (i.e., government officials, entrepreneurs, and local people) leading to effective agro-tourism management; and (2) to empower local agro-tourism communicators. The research shows that in order to update research results and data for each stakeholder, 4 procedures are required: (1) literature reviewing of the pre-existed research projects, community, and stakeholder analysis; (2) database research utilization with communication tools requiring minor processes in database update and development in accordance with agro-tourism communicator empowerment; (3) adaptation of both traditional and new media to promote agro-tourism; and (4) database distribution to local administrators sustaining research database utilization in the future. In so doing agro-tourism communicators can be divided into 2 groups: an agro-tourism communicator from stakeholders in a local community and an agro-tourism communicator mainstay. There are also 2 key development processes: (1) recruiting new local agro-tourism communicators, and (2) empowering local
agro-tourism communicators both theoretically and practically.