Magazine collapse on the Age of Digital Disruption in Thailand

Abstract

This article was drawn on an interesting about the direction of the magazine in Thailand. After the magazine shutled down in the last 2 - 3 years (2016 - 2018), which has been affecting the print media industry in Thailand, including newspapers, magazines and books. The most magazine is much affectted in the publications. In 2016, The magazine are over 50 years closed down, Bangkok Weekly (First published in 1956), and Sa - kul - thai (First published in 1954). In 2017, Krua (24 years) Koo-Sang-Koo-Som (38 years) and Kwanruen (49 years) were closed down. In 2018, Starpics Magazine has 52 years would be shut down as well. 

                  It  cannot be denied that the magazine divestment is the result of the consumer behavior changing and the rising of new media users. News and Entertainment news are consumed by digital media rather than print media as magazines. The result is finally close the magazines’s publishing. Because of the costs of production could not be handle and the revenue from advertising was declined. Some magazine have to adapt themselves to online platform while some still produce in form of publication. The adaptation of magazines are established in many ways that are making to be a collection , to be the free copy and to be the special publications , magazine  due to fans firmly support. Moreover, the niche magazine that offers the special story which cannot be read from the other media is needed. Besides, the habit of some reader is familiar with the print media. Nevertheless, the decrease of reader is the cause of magazine divestment as the leaf in autumn, might be the sign of magazine collapse truly.