A Survey of Closed Captions Viewing in Bangkok

Abstract

                   The study was the quantitative and survey research by one-shot case study. A face-to-face questionnaire was employed to collect and to analyze data by frequency, percentage, one-way ANOVA, independent t-test and Pearson’s product moment correlation coefficient.
                    It was found that the audiences, both male and female, in distinctive age, income, and occupation need closed captions at the same level. The audiences with distinctive marriage status need the same level of closed captions. The audiences with lower educational level comparing to the Bachelor Degree need the closed captions more than the group of the Bachelor Degree and higher level. The hearing impaired viewers need closed captions at the high level while the hearing people need closed captions at the highest level. The audiences need TV programs with closed captions correlation with the need of closed captions in TV programs as well.
                   TV programs with closed captions serve disabled people and underprivileged people need through TV media. It is necessary for TV entrepreneurs and executive programmers including other organizations that should promote and get access to TV media by all groups. The contribution makes the movement to equality of media accessibility that is significant and should be promoted.