Looking Toward Multi-Shade Kathoey on Digital TV: Communication and Kathoey-ness on Various TV Programs in Digital Age

Abstract

                   This article presented aspects of Kathoey-ness communication study on a variety of television programs both programs with serious content and entertaining content. The content showed the role analysis through the program which Kathoey plays a key role and discussed the content with the concepts of Habitus, Capital, and Field of Pierre Bourdieu. The findings was found that Kathoey communicated Kathoey-ness with two main meanings, such as consensus by reproducing and conflict by creating a new meaning. According to the 2 parts of television programclassification: serious part and entertaining par, the results indicated that the type of program was significant for creating the meaning of Kathoey. That was the meaning of Kathoey tending to be conspicuous was always found in the entertaining programs while the meaning of Kathoey tending to be controversial was always found in the serious programs. When discussing the findings with the concepts of Habitus, capital and circle, it was found that the television circle was a struggling area, meaning as a structured area with 'capital' as both a cause and a result of the conflict. That was, 'capital' was a factor for Kathoey to exchange and covert through various strategies, such as embody capital was converted into social and economic capital. The Kathoey who were able to accumulate capital and occupy much more spaces of capital distribution would have much more likely chances to define individual Habitus class or taste and society.