การนำเสนอเนื้อหาด้านวัฒนธรรม ของประเทศในกลุ่มอาเซียนในรายการสารคดีโทรทัศน์ไทย

Abstract

                   The research A Presentation of Cultural Contents about ASEAN Community in Thai TV Documentary Programs has three objectives: (1) to learn how cultural contents on ASEAN Community are presented in Thai TV documentary programs in terms of amount, broadcasting frequency and category; (2) to reveal the direction of presentation of cultural content on ASEAN Community in Thai TV documentary programs that each Television station has currently presented; and (3) to learn the selecting and presenting processes of cultural contents on ASEAN community of Thai TV documentary producers for every program genre chosen in the research.
                    This research has been conducted with a qualitative method, using in-depth interviews with 4 documentary producers from different television stations and a content analysis of documents and videos of cultural document programs being on-air.
                     The result found that state policy has some influences on television stations’ policy on the intensity of ASEAN community presentation. The degrees of intensity are in the following order: state-owned stations, public broadcasting station and privately-owned stations. However, the operational and production processes of the only one public broadcasting station are stricter than those of state-owned stations.
                     Finally, the research found that TV documentary programs with cultural contents on ASEAN community are not many because they require producers with cultural capital (such as network) and body of knowledge, which are limited in the country. Also, cultural capital and knowledge are two main factors setting key messages and contents of all Thai TV documentary programs.