Way of (Un) Life in Capitalism in Ghost Marketing Novel Series

Abstract

This article aims to investigate the presentation of capitalism through ghost characters in the novel series entitled Ghost Marketing including Ghost Resort, Ghost Shop, and Ghost Cafe. In this novel series, the concepts of consumption and marketing, which are the parts of capitalism, are adopted as conflicts in the stories, and presented as the ghost novels. The result shows that the capitalism is complicatedly presented through the ghost characters. In Ghost Resort, the inheritance of capitalism relates to the lineage of family. In Ghost Shop, the capitalism still exists in the consumer society because of its adjustment. On the one hand, the system also influences people, in the society, to adjust their lifestyles to the capitalism. Lastly, in Ghost Cafe, the capitalism and the business operations are criticized. The capitalism influences human to be social alienated, while the business operations shows that the large investment companies take advantage of the small investment companies.