The Research and Media Personnel Potential Development for Early Childhood (Aged 3-6 Years)

Abstract

        The objectives of the research and media personnel potential development for early childhood (aged 3-6 years), under the human resource development in media and academic research project, are to develop and establish an introductory training course as a pilot project to develop the capacity of media producers for early childhood (aged 3-6 years), and to experiment and create suitable early childhood TV development programs. This study employs qualitative research methods by collecting data through a range of techniques including focus group discussion, observation and experimental production of television shows for pre-school children. This allows the research paper to achieve its primary purpose: to create an introductory training course to enhance the capacity of media producers for pre-school children (ages 3-6 years). This curriculum is delivered over the course of a day, covering child development content, the influence of media on early childhood development, media production and music in early childhood development. A team of 20 producers participated in this pilot study. Evaluations showed that participants were holistically satisfied with the curriculum at the most satisfied level (with the mean level of satisfaction at 4.57). A total of 2 programs, for pre-school school children ages 3-6 years, were produced from this study: Flowers Power (with a duration of 5 minutes and 2 episodes) and Sound to Song (with a duration of five minutes and 2 episodes). Results of audience testing revealed that children ages 3-4 years enjoyed and were able to better understand the content of the Sound to Song program, which utilized songs and music in movement, than the Flowers Power program, which revolved around a variety of scenarios that the television characters encountered. Conversely, children aged 4-6 years preferred the Flowers Power program over Sound to Song, indicating that the storyline was more engaging.