Product Placement in Children’s Entertainment and Knowledge Program on YouTube

Abstract

        This article involves product placement by collecting articles, research related to product placement and children in terms of format, impact, fairness in advertising; and also explores guidelines for using product placement in foreign countries. At the end of the article, there is an exploratory report that reveals the situation of product placement in 4 Thai popular channels for children published on YouTube. The results found that product placement was used up to 30 percent, with the majority being used in the active placement format.