Challenges of Thai Television Drama Characteristics Impact on Audio Description Script Writing

Abstract

        The article “Challenges of Thai Television Drama Characteristics Impact on Audio Description Script Writing” discusses a method of data collection using a purposive sampling approach. This involves studying clips from four television dramas: In Family We Trust, Bai Mai Tee Plid Plew, Bad Genius, and Buppesannivas”. The analysis utilises textual analysis, considering criteria such as contextual analysis, which evaluates the presentation of visuals and sounds. In this article, data is presented using the Functional Approach combined with the concept of 3 Cs by Borg to AD analysis framework. This framework examines three criteria: (1) analysing the content of the original material, (2) analysing the format of the original material, and (3) analysing both the content and format of the original material. This helps understand the conditions and limitations related to writing AD scripts for each television drama, which have different visual and auditory presentation designs. Furthermore, the analysis considers the congruence between physical expressions and emotions, as well as the complexity of physical expressions. The study finds that effective AD script writing must consider the coherence between the original sound and the AD sound, with the AD services serving to enhance understanding, preserve artistic taste, and evoke emotions for visually impaired individuals using AD services to access television dramas. However, the AD should not override the functions of the original sound. In each scene, it is crucial to acknowledge that there can be multiple strategies of AD script writing rather than just one. This emphasises the idea that AD writing strategies should transcend the binary opposition: accepting interpretive narration and rejecting interpretive narration, moving towards embracing diversity where a blend of strategies can be applied based on the conditions of each scene in the drama.