The Roles of a Sex Education Program on Online Media of Ngee-Lhao-Pao-Tiw

Abstract

        This article is a qualitative research study of sex education programs in the digital age, the Ngee-Lhao-Pao-Tiw program on social media. The objective is to analyze the role of providing sex education in the Ngee-Lhao-Pao-Tiw program. The researcher suggests that The Ngee-Lhao-Pao-Tiw program has some roles in providing sex education not only by teaching but also has other roles too. The researcher used a textual analysis of the content appearing in the Ngee-Lhao-Pao-Tiw program on the YouTube channel, which are video clips recorded for a live broadcast (live), totaling 3 episodes. The study found that the Ngee-Lhao-Pao-Tiw has different contents presentation than the mass media in the past. It is a live program that features “interactive multimedia” with the audiences through calls to the program and comments in the live. The Ngee-Lhao-Pao-Tiw has 4 main roles: (1) the role as an advisor in which the program plays a role in counseling media that advices and knowledges about sex education through case studies from questions from the audiences; (2) the role as a social teacher who helps deconstruct the gender myths, including the duty of teaching morals to audiences; (3) the role as a PR person that supports various public health campaigns; and (4) the role as an entertainer especially the hilarious jokes that moderator and the medical experts make for laughing. It's like “viagra for society” with part of the content being “sexual arousal”.