My Stand in the Series: Semiology Interpretation and Fan Culture Communication

Abstract

        Since Thai society has long been familiar with the concept of Mae Yok, which can also mean Sugar-mama, Sugar-mamma, or Sugar-mummy, the problem of fan clubs is not new to Thai society. The development of their identities, maturity, qualifications, group communication, expression, or even their entry into the Y-series community through the series My stand in, which is a Y-series adapted from a Chinese novel, is one thing that has, however, brought the topic of fan clubs back into the writers' spotlight. The content of the series awakens the motherhood in order to encourage and help her children, as well as support her children through various communication channels so that the actors who are seen as her children can feel these feelings. This group of fans has a new name for themselves: “Mummy”. Looking through the concept of parasocial interaction, we can see why the Mummy phenomenon has occurred, what the status of fan studies is like, and what the Mummy will be like in the future.