The Golden Age of Online Identity Formation

Abstract

                  In an age where everyone can build their own kingdom on the online world independently, increasing the competition rate of scramble for being followed and interested as well as the attempt to create a fan base on their social media intensely. The phenomenon of “Online Identity Formation” or making yourself to be known, if reviewing the definition of “Online Identity Formation” by public relations’ point of view, I found that “Online Identity Formation” has the characteristics of communication that follow the principles of image communication by using the strategy of message design, content sharing, being a role model or inspiring people who are the target group together with the use of unique function of social media system to create a good interaction with the target group.