SROI from the Movement “Agrochemicals” of Thai PBS
Keywords:
SROI, the movement, Agrochemicals, Thai PBSAbstract
Evaluating and monitoring the social impact from the movement “Agrochemicals” of Thai PBS has 3 objectives: (1) to assess social impact from driving the issue “Agrochemicals” of Thai PBS; (2) to assess the value and social return from investment in driving the issue “Agrochemicals” by Thai PBS; and (3) to analyze guidelines and recommendations for driving social issues appropriate for public media. By studying and analyzing the performance of public broadcasting organizations from documents “Agrochemicals and Paraquat Year 2019”, Executive Summary Document, “Book Keeping Agrochemicals and Paraquat” information on the use of “Agrochemical Budget” and “Agrochemical Rating 2016-2019” and qualitative research and quantitative research that deals with driving issues by using the principles of direct benefits, indirect benefits, induced benefits.
The results of social compensation assessment from the issue driven “Agrochemicals” of Thai PBS found that the direct impact value is 24,205,800 baht. For indirect impact, the value is 957,106,000-988,192,000 baht. The induced impact is equal to 1,629,420,000-2,443,420,000 baht and the overall impact value is approximately to 2,610,731,800-3,455,817,800 baht. Social Return on Investment (SROI) exhibits about 81 to 106 times. Meaning that every 1 baht the Thai PBS investment in driving agrochemicals will return approximately 81 baht to 106 baht for society. Therefore, supporting Thai PBS to do so has a very high level of benefit to society.
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