Looking Back to Move Forward: Reviewing the Development of Communication Studies in Thailand

Abstract

        The article “Looking Back to Move Forward: Reviewing of the Development of Communication Studies in Thailand” aims to indicate the dynamism of communication studies in higher educational institutions, which is pushed forward by several variables such as the incoming of communication technology, promotion from the government sector and international organisations (such as UNESCO), competition amongst different higher institutions in the capitalism economy. Therefore, the writer divides those development into three parts as follows: firstly, communication studies during the Cold War period, mainly influenced by UNESCO; secondly, the initial stage of communication studies in Thailand influenced by foreign affairs; and lastly, communication studies in the age of educational business in Thailand, which reveals the triangle relationship between globalisation, capitalism, and communication studies.