The Power of Bowon Model to Cultivate Core Virtues, Sufficiency, Discipline, Honesty and Volunteer Spirit to Youth in Samut Sakhon Province to Not Tolerate Corruption

Abstract

This research article aims to 1) study the knowledge of the core morality of sufficiency, discipline, honesty and volunteerism of the people in Samut Sakhon Province, 2) analyze the approach of the power of the Bowon to instill core morality in the youth in Samut Sakhon Province to not tolerate corruption and 3) present the model of the power of the Bowon to instill core morality in the youth. This research is a mixed-method research. The population includes 584,703 people in Samut Sakhon Province. The sample includes 400 people in Samut Sakhon Province. The key informant interviews are representatives of people in the community, religious institutions and local government agencies (5 people) and representatives of youth in Samut Sakhon Province (5 people), totaling 10 people. The instruments used are questionnaires and structured in-depth interviews with a reliability of 0.93. Both quantitative and qualitative data were analyzed. The research results found that 1) the knowledge of the core morals of people in Samut Sakhon Province was at a high level overall, 2) the approaches that the Power of Bowon used to instill core morals in the youth in Samut Sakhon Province to not tolerate corruption were at a high level almost every time and 3) the model of the Power of Bowon to instill core morals in the youth was the C-T-I-C-I MODEL as follows: C = curriculum: creating or applying a curriculum for learning and awareness of honesty, T = teachings: adhering to religious teachings to prevent corruption, I = ideology: creating an ideology of doing honest things for the nation, C = Cause: finding a way to solve the problem of corruption at the root and l = law: enforcing the law to punish offenders. The results of the research hypothesis testing found that the Power of Bowon used religious teachings, namely the principles of sufficiency economy, discipline, honesty, and volunteerism, provided knowledge about the law and monitored and prevented corruption. This made the youth aware of not tolerating corruption and demonstrated intolerant behavior.