Customer Attitudes toward Service Images at Provincial Electricity Authority in Ubon Ratchathani Province

Abstract

The purposes of this research were to survey the Customer Attitudes toward Service Images at Provincial Electricity Authority in Ubon Ratchathani Province The data entry equipment was collected from questionnaire by 385 customers and used simple random sampling. The statistics used in this research were percentage, frequency, average and standard deviation.

The findings of research showed that (1) regarding to the general Information, the most of customers were female and age around 31-40 years old. The most customers also graduated a bachelor degree and the occupations were government officer and public enterprise. (2) Regarding to the satisfaction of customers toward services, every part was high level. The confidence service of customers was in the highest level. The appearance was in the second level. The buildings and maintenance were in the next level. The swiftness and the accuracy were in the third level, the facility was in the next level. The equipment was in the sixth level; the employee in Provincial Electricity Authority of Ubon Ratchathani province was in the seventh level. The reception, suggestion and reliability were in the last level. (3) In conclusion, the highest levels of customer attitudes toward services were reliability, swiftness and the appearance of employee in Provincial Electricity Authority of Ubon Ratchathani province.