sustainable Corporate Brand for Sustainable Development

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Published: Nov 29, 2018

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Asna-urai Techasawat

Abstract

Sustainable Development Goals, which was adopted at the 70th Session of the UN
General Assembly, reflects the on-going social, economic, and environmental issues in the world.
These are issues that threaten the well-being of the people nowadays and in the future. As a result,
most countries’ development policies are now geared toward a concrete “Sustainable Development”
scheme. Business sector, as a part of the world society, has to be more responsible and
conscious of the society, and stepping in in order to enhance sustainability of the world.
The significant tool of the business sector to drive an organization toward sustainable development
is to create a “Sustainable Brand” under the concept of “Triple Bottom Line”, which means to
manage a brand with the focus on inclusively balancing of Economic, Social and Environment.
An organization with the capacity to develop sustainable brand will come with sustainability in
itself, a shared prosperity for stakeholders, and ability to nurture natural environment for the next
generation. In summary, this will gradually bring about sustainability of mankind at present and
in the future.

Article Details

How to Cite
Techasawat, A.- urai. (2018). sustainable Corporate Brand for Sustainable Development. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 38(3), 120–132. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/158066
Issue
Vol. 38 No. 3 (2018): July-September 2018
Section
Academic Article

ลิขสิทธิ์ของบทความ

ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน

 

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