Media Used Situation and Development of Media Literacy Process for Surin Youth

Abstract

The objectives of this mixed-method research are to analyze the media-used situation and to enhance and develop the media literacy process of the youth in Surin province. Data were collected through 400 questionnaires with quota sampling, interviews were conducted 14 key informants with purposive sampling, and workshops 75 youth representative with purposive sampling. The study shows that the majority of the youth in Surin province spend 1-2 hours per day for watching a television and more than 3 hours for using the Internet per day. Although, the youth are different in educational levels, watching television and applying the tools for media exposure are no different.  However, there are significant difference at .05 of statistical level on an average time for reading per day, surfing internet per day and talking on a mobile phone per day. Additionally, they are different on types of media that is open regularly, types of program, and reasons for media exposure. The youth with different educational level have ability every aspects of media literacy including media accessibility, media analysis, media evaluation, and media creativity and there is a significant difference at .05 of statistical level. The enhancement and development of the media literacy process in this study showed that the youth has an opportunity to apply a daily communication skill with a communication activity provided by school. This helps the youth to increase the skills of media accessibility, media analysis, media evaluation, and media creativity e.g. the drama for younger, the Surin citizen reporter, the cheerful D.J, the campaign poster and the folk play.