Factors Affecting Happiness of the People in Thailand

Abstract

The present study of factors affecting the happiness of the people in the Northern and Central Parts of Thailand were selected using a cluster sampling technique. The aims of the study are the analysis of factors affecting the happiness of people in these areas. Communication is an important dimension although mental and physical health, economic security, job security, administrative management, family relationships and the environment are also dimensions under consideration. In-depth interviews of 6 key informants were carried out for appropriate questionnaire design. Then collected data by using the quantitative technique with 387 people (α=0.05), found the levels of happiness of people are in the middle-average range (  = 6.3). The study explores indicators for communication as factors affecting happiness, especially, face – to – face communication and participatory communication between government to promote Thai people’s health, policy agenda and provide a budget for living sustainability and maintaining a sustainable lifestyle. Moreover, living with transparency and participatory communication led to diverse rewards in many areas.