Knowledge Management in Product Development Teams for New Product Success
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Abstract
Knowledge management (KM) is an essential tool for product development teams to enhance new product development (NPD) project success. It is clearly seen that team members rely on intensive and ongoing knowledge exchange with one another because they are from a number of NPD-involved functions, such as marketing, research and development, production, and quality control. All individuals are assigned to jointly work on new product projects for a period of time until the project reaches the company’s goals. The objective of this article is to build understanding of knowledge characteristics and knowledge management in NPD teams. However, managing knowledge might face several problems during the development process, such as lack of shared understanding, overreliance on explicit knowledge, repeated mistakes, and loss of tacit knowledge. This information is useful for manufacturing and service firms in order to develop a team’s working system to effectively improve the success of new product projects.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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