Vol. 31 No. 1 (2025): January - June

Research Articles

• Motivations of Generation Z participants influencing their decision to attend T-POP concerts in Bangkok metropolitan region

  Pattamon Kumnuanek, Karun Worrawitwan, Monthatip Nguitragool

  1 - 12

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• Customer management influencing purchase decisions of home appliances in modern retail businesses in Bangkok Metropolitan Region

  Patthanan Tangwannawit, Paristha Thanomvech, Surimart Nakrod

  13 - 26

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• Standard development model for sustainable agricultural product processing of Community Enterprise Group, Prachuap Khiri Khan Province

  Jirawadee Buachoom, Nittaya Sintao, Kajohnsak Chaokromthong

  27 - 40

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• Product quality perception, service quality, and marketing mix affecting the decision to purchase specialized medical equipment for medical personnel in Eastern Economic Corridor

  Yosakiit Kerdsuk, Thanakit Vongmahasetha

  41 - 58

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• Strategies for developing the organization into a high-performance organization of the 11th Infantry Division

  Pongrat Yamngamriab, Nittaya Sintao, Kajohnsak chaokromthong

  59 - 69

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• Guidelines for developing the Ping Riverside Flea Market of Fa Ham Sub district, Mueang District, Chiang Mai Province

  Punnuch Chaipinchana, Anake Chitkesorn, Vanlapa Wongchan

  70 - 83

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• The physical fitness testing norms of Royal Police Cadets

  Sanya Ratanapaiwong, Thanyalak Hongto

  84 - 99

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• Transformation leadership of school administrators in Somdet School Network under the Secondary Educational Service Area Office Kalasin

  Pongpat Koonwong, Vorachai Viphoouparakhot

  100 - 110

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• Personnel management of school administrators at Udomthammakhon School Group under Suphanburi Primary Educational Service Area Office 1

  Sakanun Wongsriphuok, Vorachai Viphoouparakhot

  111-122

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