THE EFFECT OF MICE STANDARD ON HOTEL PERFORMANCE AND THE MEDIATING ROLE OF ORGANIZATIONAL STRUCTURE
Keywords:
MICE Standard, Organizational Structure, Hotel Performance, MICE HotelAbstract
This paper aims to investigate the influence of the MICE standard on hotel performance by testing the mediating roles of organizational structure (mechanistic organization and organic organization). Data was collected from 416 hotel employees, ranging from implementers to top management, involved in the implementation of the MICE strategy in Thailand. The quantitative research method is used to validate the variables and test the hypotheses. The relationships were investigated by using structural equation modeling (SEM). The findings indicate that the MICE standard positively relates to organizational structure. The results also demonstrate the positive relationship between organizational structure and hotel performance. However, the direct effect of the MICE standard on hotel performance is not found. As a result, organizational structure has a full mediator role in the relationships between MICE standards and hotel performance. These findings have important implications for research and practice in the MICE area.
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