DIGITAL MONEY AND FINANCIAL FREEDOM TO THE THAI ECONOMY

Abstract

This qualitative research aimed at studying the potential trends of cryptocurrencies. and factors affecting the adoption of digital money in Thailand. The instruments used in this research were semi-structured to conduct an in-depth interview with a total of 20 executives. The researcher used a content analysis method to analyze the data and draw a descriptive conclusion of the research results. The results of the research revealed that the trend of digital money In Thailand will be increasingly more acceptable, which there were about 85% of the executives agreed and only 15% disagreed. The causes were as follows: firstly, advanced technological innovation called Blockchain leads to modern management styles; secondly, current banking system is not responsive to the financial needs; thirdly, the bank owns centric management styles; fourthly, there is volatile currency exchange; and fifthly, there is an increase in effective financial needs on higher speed of responsiveness. Furthermore, the factor affecting the adoption of cryptocurrencies in Thailand includes the credibility of the coin issuing companies, price volatility returns on holding, and system security.