THE EFFECT OF DIGITAL TECHNOLOGY (DIGITAL HR) ON EMPLOYEES RECRUITMENT EFFICIENCY: A CASE OF JILIN GUANCHENG CONSTRUCTION ENGINEERING CO., LTD.
Keywords:
Digital Technology, Digital HR, Employees RecruitmentAbstract
Businesses are experiencing difficulty attracting talents as a consequence of increasing competition, which calls for innovative strategies to be used in the recruitment process. It is possible that digital HR technologies such as application tracking systems and online job boards could provide a solution to this problem. However, before deciding to introduce one, it is necessary to assess the level of success attained through the application of these technologies is essential. This study aims to 1) study personal factors affecting employees' recruitment efficiency at Jilin Guancheng Construction Engineering Co., Ltd. and 2) study digital HR affects employees' recruitment efficiency at Jilin Guancheng Construction Engineering Co., Ltd. The population used in this study were employees, officers, and supervisors of Jilin Guancheng Construction Engineering Co., Ltd. The convenience sampling approach was utilized to gather data from a sample of 128 participants through the questionnaire, and the overall reliability was .977. The data was analyzed by frequency, percentage, mean, and standard deviation. In addition, the hypothesis was tested using the t-test, one-way ANOVA, and multiple regression analysis.
The results showed that differences in personal factors, including gender and age, affect the employees' recruitment efficiency of Jilin Guancheng Construction Engineering Co., Ltd. differently, with statistical significance at the .05 level. Using digital HR for employee recruitment, including assigning open positions, collecting information about work, and evaluating, affects Jilin Guancheng Construction Engineering Co., Ltd.'s employee recruitment efficiency with statistical significance at the .05 level and 92 percent predictive power.
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