การบริหารธุรกิจสื่อสิ่งพิมพ์ : แนวทางแห่งการอยู่รอดในศตวรรษที่ 21

Abstract

                   Although technological development extremely affects printed media business and leads to a statement that “Print is Death”, printed media business that can adapt to changes and different situations may still survive. This article, therefore, aims to search for approaches for managing printed media business to survive in this 21st century by collecting news and articles from printed media, and paying attention to all phenomena regarding changes and adaptation of printed media business through my own point of view. Moreover, contents in this article will cover all three main printed media businesses which are newspaper business, magazine business, and book publishing business in areas about business situation, sources of income and impacts, and managing approach to survive.