เพิ่มขึ้นและเปลี่ยนไป : บทบาทหน้าที่ของบรรณาธิการความงามนิตยสารไทยช่วงขาลง

Abstract

                  Magazine is now facing a problem resulted partly from the change of communication technologies. Readers no longer buy magazines but they choose to be exposed to online information instead. Advertisers who used to spend on advertisements in prints have now invested more in online media, the result of which is the continually decrease of the income of print magazines. Many magazines decided to cease publication, while others decided to change drastically. For example, some magazines turn themselves into free-copy, lower down from printing biweekly to monthly, or start their own online channel to communicate with their target audiences. 
                  For woman, fashion, and lifestyle magazines, the process of change has affected beauty editors whom once played an important role as the manager of the beauty section in the magazine which is the section that used to generate a big amount of income for the magazine.
                  Communication technology determinism theory is used in this study to look at the situation that increases the works of beauty editors and forces them to create a better way to communicate a beauty-related content to attract the audience. It is hoped that this transformation will keep the magazine business alive.