สื่อสังคมออนไลน์กับการชี้แนะประเด็นเพื่อขับเคลื่อนนโยบายการควบคุมยาสูบ

Abstract

                  The objectives of this article are to review and to understand the concept of media advocacy. From case studies both inside and outside the country, the article presents the application of media advocacy concept to mobilize the activities and tobacco control policy. This article also refects the power of social media in order to become a new channel for mobilizing the tobacco control policy as well as to set an agenda and to gain more attention form the policymakers and stakeholders.