The Youth Development to be Health Communicators through Design Thinking Process

Abstract

        The Objectives of this study were to (1) develop media campaign preventing the Covid-19 and (2) explore body of knowledge of health communicators development in the context of Covid-19 pandemic problems among Ethnic Group in Chiang Rai. This study was qualitative research, and collected data by using participatory action research (PAR) and design thinking process. The study concentrated on the third-year students in Digital Multimedia program studying in DM2203 Publication Production in Digital Age subject (Semester 2/2564) and DM3404 Infographic Production subject (Semester 3/2564).

        The result found that the students were able to create media campaign from DM2203 Publication Production in Digital Age subject in 3 types: posters, infographics and brochures. Infographic media were also generated by the students from DM3404 Infographic production subject. In addition, the outcome of this project illustrated that most students understand and were able to create media campaign through design thinking process in 3 steps: understanding, developing and test. The study also found that the important competencies for being health communicators consisted of (1) knowledge, (2) skills and (3) attitude.