Published: 12/25/2024

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Research Articles

Online Marketing Communications to Support Student Application Decisions of Vocational Education Students: A Case Study of a Private College In the Bangkok Yai area Bangkok

Pranee Wisetsuk; Decha Lo Chansiri Silpa

9-24

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Factors Affecting the Use of Elderly Care Staff Dispatchcenter Services In Bangkok

ploythip wongwean; Narong Tomcharoen

25-37

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Consumers’ Decision to Purchase Syrup Products In The Bangkok Metropolitan Area and Its Vicinity

Suttiporn Intaraban; Chadaporn Teekauttamakorn

38-50

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The Association between Altman Z-Score and Stock Price Volatility During the Covid-19 Pandemic

Noppaworn Sawatwutthiphong; Wannee Taechoyotin

51-65

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Digital Marketing Management for Local Coffee Identity and Ready-to-Drink Coffee Blossom of Nam Nao Arabica Community Enterprise Phetchabun

Parichat Chaunrakthum, Chantana Papattha, Warunya Somsiri, Suree Niamsakul

66-81

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Academic article

Essential Skills for Organizational Leaders in the New Era

teetut tresirichod; Nhatphaphat Juicharoen

82-94

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Book Review

กลยุทธ์ก้าวไปข้างหน้า : เทคนิคในการก้าวหน้าเชิงกลยุทธ์ ไม่มีความบังเอิญในเรื่องของความก้าวหน้า

Varunya Kaewchueaknang; Phussadee wattanametha, Warrasade Udomsin

95-97

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