Published: 28-12-2023

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Research Article

Factors Affecting the Decision-making Process of Consumers, In Order to Use the Shopping Service via Online Platform

Narudom Torthienchai, Achaya Klavaech, Pongsaran Wongchanadech

1–9

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Marketing Mix Factors in The Perspective of Customers (7C's) that Affect Car Battery Purchase Decisions in the Northeastern Region Case Study S.Alaiyon Auto Part Co., Ltd.

Intira Wangtaken, Bussagorn Leejoeiwara

10–19

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Marketing Strategy to Increase Sales of Non-pharmaceutical Medical Supplies Used in Operating Rooms of Tertiary Care in the Northeastern Region of Thailand

Peerapon Moolprom, Bussagron Leejoeiwara

20–37

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The Antecedent Factors Influence Tiktok Live Impulsive Purchase Behavior Application S-O-R Framework: A Case of Young Adults and Senior Consumers

Rachata Rungtrakulchai, Warangrat Nitiwanakul

38–47

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The Influence of Digital Satisfaction and Precursor Factors Affecting Consumer Behavior of E-book Purchase Intentions through Application Channels of Consumers in Bangkok

Pongsaran Wongchanadech, Natthawat Singsa, Prasit Phongdumrong, Narudom Torthienchai

48–62

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The Influence of Japanese Communication (Ho Ren So) between Monodzukuri Personnel Development and the Performance of Production Staff of the Air-conditioning Industry

Thanaporn Sornpradit, Boonyada Nasomboon

63–73

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The Influence of Male Artists as Cosmetic Product Presenters on Brand Equity, Brand Credibility and Relationship Continuity Expectation of the Brand among Consumers in Bangkok Metropolitan Region

Napatsorn Chuichai, Thanatcha Poonsanthia, Wilawan Thaisuay, Areeya Yodsri, Jaruporn Tangpattanakit

74–88

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The Knowledge Management Effected on the Employee’s Performance in the Refrigeration Industrial Business

Chedthida Kusalasaiyanon, Wanna Raidee

89–96

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The Preparation to Online Learning of Chinese Exchange Students Studying in Bachelor of Arts Program in Communicative Thai as a Second Language Program at Huachiew Chalermprakiet University

Wilai Thamvaja

97–111

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The Use of Shopping Apps to Maintain and Improve Loyalty in Emerging Economies: Vietnam Case Study

Tien Nguyen Xuan, Eiko Tomiyama, Hideho Numata

112–122

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