RESEARCH ON THE MARKETING STRATEGY OF POWER QUALITY PRODUCTS IN THE CHINESE MARKET
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Abstract
This article first introduces the power quality products and their market overview, and then starts with the current market status of power quality products, analyzes the problems existing in the market promotion in China, and refers to the operation status of small and medium-sized enterprises such as MUDEN, and the marketing of power quality products Strategies for research and improvement. Through the company’s external market environment, internal conditions, industry competition status, and SWOT analysis in the Chinese market, we can clarify the target market and market positioning in the Chinese market segment, so as to formulate products, prices, channels and Promotion strategy. And make corresponding safeguard measures for the key issues in the implementation of this strategy. The research results of this article will play an important role in improving the marketing ability of power quality products in China, and can provide reference for the marketing of similar products.
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