THE RELATIONSHIP BETWEEN NETWORK ORIENTATION AND VALUE CO-CREATION ON THE PERFORMANCE OF NEW VENTURES
Keywords:
Network orientation, Value co-creation, New venture performance, Mediation effectAbstract
In the current market competition environment, the relationship between network orientation and the performance of new ventures has been paid more and more attention. This study aims to explore the relationship between network orientation and the performance of new ventures and explore the intermediary mechanism of this relationship through value co-creation. A questionnaire survey of Chinese start-ups found that there is a positive correlation between network orientation and performance, and value co-creation has a partial intermediary role between network orientation and start-up performance. This study shows that new ventures can achieve value co-creation and improve performance by establishing and maintaining their network relationships, thereby gaining a competitive advantage. This study helps to improve the research on the mechanism of network orientation on corporate performance and provides a useful reference for how new ventures can achieve effective value acquisition and performance improvement.
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