Published: 06/29/2026

Full Issue

PDF

Research Articles

Developing Entrepreneurial Strategies for the Thai Honey Export Business: A Case Study of Bahrain

Thitipat Kosiatipat, Parinya Prayadsap

8-23

PDF

Perceived and Attitudinal Factors Influence the Consumer Demand for Rice Bran Powder Products among Working Adults in Bangkok

Parichaya Krueain, Chantana Papattha

24-37

PDF

The Influence of Intrinsic and Extrinsic Motivation on Visitors’ Decision to Attend the 30th National Book Fair: An Empirical Study

Jinjutha Sangchen, Sitaporn Panacharoen, Rachanon Taweephol, Manassinee Boonmeesrisa-nga, Thirawat Chantuk

38-51

PDF

The Influence of Perceived Organizational Support and Trust in Innovation on Innovative Work Behavior: Work Engagement and Motivation as Mediating Variables among Employees in Wood Furniture Export Manufacturing Firms in Chonburi Province

Kannapat Mookda, Akkawan Sangwipak

52-64

PDF

The Influence of Absorptive Capacity on Business Performance: The Mediating Role of Dynamic Capabilities in Tour Operators and Travel Agencies

Ekkarat Singthong

65-79

PDF

Academic Article

Digital Innovation and the Transformation of Thai Hotel Businesses: From Challenges to Success

Kumpanart Buranabunyat

80-93

PDF

Leadership Competencies and Characteristics: key Factors in Developing Management Innovation

Yanphinit Wachirasurong, Anupong Infahsaeng, Paristha Thanomvect

94-104

PDF

Strategic Innovation for Financial and Investment Management in the Digital-Age Hotel Business

Anirut Jaroensuk

105-122

PDF

Book Review

The Entrepreneur's Guide to Building a Successful Business (2nd Edition)

Kawin Magtanaroong

123-124

PDF