Published: 29-06-2024

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Research Article

Benefits and Challenges of Assisted Technology in Developing English Email Writing Skills among Adult Learners in the Logistics Profession

Chinchira Bunchutrakun, Angvarrah Lieungnapar, Suwaree Yordchim, Pathitta Akkarathanakul

1–15

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Investigating Effective Error Correction Strategies Employed by Teachers in Enhancing Students' Writing Skills at the Higher Education Level

Kusuma Pitukwong

16–30

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Measuring the Effectiveness of Digital Marketing Communication for Building Brand Awareness and Engagement: A Case Study of Content Design on the “KEEB ON” Facebook Page

Thitichaya Jiraraphatsorn, Montira Tadaamnuaychai

31–48

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Measuring the Effectiveness of Digital Marketing Communication Strategies in Selling Products via Facebook: A Case Study of Harper Baby Care Diapers

Tawin Phitakswong, Chutima Kessadayurat

49–69

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Narrating Advertising Film of Construction Material Manufacturers in the Context of Environmental Sustainability: Case Study of a Set of “HUMAN” Advertising

Chanaetknitt Sitthiwanichkul, Ongart Singlumpong

70–82

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Quality of Work Life and Work Environment Affecting Organizational Commitment of Employee in Tire Manufacturing Company

Methawan Saengthong, Sompon Thungwha

83–95

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The Effectiveness of Digital Marketing Communications on Google Ads, The Case Study of Racha Rangsit

Wimolwan Srimanee, Chutima Kessadayurat

96–115

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The Factors Influencing Free-to-air Digital TV Viewing Behavioral Intention of the People in Greater Jakarta, Indonesia

Mochammad Abdul Machfud, Bussagorn Leejoeiwara

116–125

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The Influence of National Image, Electronic Word of Mouth, and Trust on the Travel Intentions of Vietnamese to Thailand

Hong Vu Thi, Weerapong Pounglek

126–143

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The Relationship Between the Work Motivation and Engagement of Generation-Y Employee: A Case Study of Metropolitan Electricity Authority

Chedthida Kusalasaiyanon, Jantakran Srithong-iam

144–154

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